“Marine Outboard Engines Market Dynamics
The dynamics associated with the marine outboard engines market primarily depends on the demand for small to medium sized boats. With improved activities witnessed in fishing, local transportation, waterway security, leisure, among others, the sales of boats and other small sized water vessels has witnessed a remarkable growth in recent years. Boat manufacturers are venturing more into building specific type of boats for specific application and price points which can be pivotal for the rise in sales of marine outboard engines. Renewed interest in coastal tourism activities in the developed economies of North American and European region has fuelled the sales of boat along the coastal thereby aiding in the growth of the market. Manufacturers involved in producing such outboard engines are constantly engaged in innovating their product portfolio to gain an edge over other competitors and improve market share. Improved fuel efficiency, performance, longevity, power-to-weight ratio among others are some of the attributes where manufacturers constantly strive to improve.”
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