Evinrude to stop production of outboard motors

“The boating world received shocking and surprising news. One of the world’s leaders in outboard motor manufacturing will no longer exist.

Evinrude motors parent company, Bombardier Recreational Products (BRP), announced last week that it would discontinue manufacturing of its Evinrude E-TEC and E-TEC G2 outboard engines. Instead, the company will focus on growing its boat brands and developing technology and innovation of other marine products.

How big was this announcement? Consider that Ole Evinrude invented the first commercially viable outboard engine in 1907. The Evinrude name stepping out of the outboard business would be akin to Ford announcing it would no longer build automobiles.”

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To say this news is shocking would be an understatement. Because of the coronavirus, many of the factory workers at Evinrude we’re already laid off. They received this somber news with a recorded phone message. The quality of Evinrude outboard motors is what has made this brand so beloved. Many boating enthusiasts only want Evinrude motors and are concerned about the impact this will have in the boating industry.

The team at Robbinsdale Marine is a huge supporter of Evinrude motors. We will continue to perform maintenance and repairs for this brand for our loyal customers. We also are still selling used and rebuild Evinrude outboard motors too. Call us at 763-533-0300 or visit our outboard motor sales page to learn more.

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